A Crazy Little Thing

10 days, 13 countries, 16 cities

Imagine if Nike, the world’s biggest sports brand hired you to create a commercial for its FuelBand using the slogan “Make It Count” but, at the last minute (and without Nike’s knowledge), you decided to take the money, travel the world and film the adventure.  Well, that’s exactly what film director Casey Neistat and editor Max Joseph did.  And the outcome?  Very clever.  With close to 6.5 million views to date, I’m sure Nike forgave them for their spontaneity.  If only we all had jobs like this!

The film wouldn’t have meant as much without some of the famous quotes they used:

  • Life is either daring adventure or nothing at all – Helen Keller
  • Buy the ticket, take the ride – Hunter S. Thompson
  • You only live once but if you do it right, once is enough – Mae West
  • Above all, try something – Franklin D. Roosevelt
  • I never worry about the future, it comes soon enough – Albert Einstein
  • One who makes no mistakes makes nothing at all – Giacomo Casanova
  • Do one thing everyday that scares you – Eleanor Roosevelt
  • In the end it’s not the years in your life that count, it’s the life in your years – Abraham Lincoln
  • If I’d followed all the rules, I’d never have gotten anywhere – Marilyn Monroe
  • Action expresses priorities – Gandhi

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This entry was posted on June 24, 2012 by in Uncategorized and tagged , , , , .

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